TÜV is one of Germany's best-known brands, as surveys have shown time and again. Three letters that have become synonymous with safety and certainty, reliability and impartiality. TÜV organisations ensure these principles are applied not only in Germany, but around the world. Brands make life easier because they ensure recognition, or, in simple terms, we know immediately who we are dealing with and which services and goals are involved in the company in question. However, this can only work if the use of a brand name is actually restricted exclusively to those companies for which it has been registered. Brands must be protected in the interests of both the customers and the companies. Like other TÜV organisations and their joint association VdTÜV, TÜV SÜD is therefore making every effort to maintain and strengthen the protection of the TÜV brand.
Comprehensive brand protection around the world
The TÜV brand is the hallmark of the German TÜV organisations and may only be used by them or their TÜV subsidiaries, i.e. it may not be used in a metaphorical sense in political or other debates, such as 'education TÜV', or 'donation TÜV' to denote general quality testing for education, charity organisations etc.. The TÜV brand is registered with the German Patent and Trade Mark Office (DPMA) and the Office for Harmonization in the Internal Market (OHIM) and numerous foreign trade mark offices, and thus enjoys legal protection in almost every country in the world.
TÜV SÜD has defined this brand even more distinctively and added further characteristics for its own organisation. "Choose certainty. Add value." For TÜV SÜD clients, the brand and the blue octagon have come to represent enhanced certainty and economic value added all over the world.